Gel-Z Nail Artist Branding - Project Insights

Jan-June 2022

Branding & Graphic Design

Applied Skills:

• Adobe Photoshop

• Adobe Illustrator

Live Work:

https://www.instagram.com/the.gelz.nailartist/

Project Overview:

Branding and social media content for the Gel-Z Nail Artist. The branding and overall vibe were inspired by a mix of funky vintage and a playful twist. This explosive and fun palette, along with the bold-looking typography creates a style that signifies the brand's vibrant and groovy personality.

The brief was to redesign the logo and visual identity so the brand would have a cleaner more professional look while still embodying the fun creative side of nail art. The client wanted a particular focus placed on what I could do for her social media presence as this is where she gains the majority of her clientele. The foundation of the work was based on the general direction of the brand and its target audience. Once these were in place, the design came naturally. The content templates were made to be easily adaptable in both digital and print.

I created brand patterns that were loosely based on current nail artistry trends, which she was highly drawn to during the visualisation phase. The bold colours were also picked out by looking at some of her previous work and picking out popular colours that fit the visual identity and direction of the brand.